Thursday, May 16, 2013

7 keys to a productive and aesthetically rich portfolio

1.    Ideally, it makes sense to build a portfolio that strikes a balance between both contemporary and modern works as each category has its own market potential and strength. If the former stands for the culture and idiom of today’s times, the latter represents our nation’s glorious past and developments of the post-Independence phase.

2.    Apart from acquiring works by established contemporaries such as Paresh Maity, Jagannath Panda, Rashid Rana, Jogen Chowdhury and Arpita Singh who have recorded consistent value appreciation, many young contemporaries with immense potential, however, relatively unknown and fresh, are worth considering.

3.    Of course, spotting them would need expert inputs so that you can choose well. Albeit a bit risky, these artists can yield handsome returns. Those promoted by leading galleries and recommended by experienced dealers harbor higher probability of rising in hierarchy and the value chain faster thanks to greater exposure – in India and internationally.

4.    There are other considerations like how accomplished an artist is, how broad collector base is, and what the prevailing market trends are. Opinions and views of influential collectors and investors must also be taken into account to get a broader perspective.

5.    Develop an insight on the linkage between art and money, which is as important as the aesthetic aspect. Whether you are a general art aficionado or a serious collector, opt for advice from domain experts with proven records so that you can grasp all aspects of both primary and secondary markets.

6.    The macro and micro elements of the art market mechanics, which help determine value, investment potential and collectability of artworks over time, should be studied and analyzed. The markets for different types of art vary due to elements like longevity, supply and demand.

7.    Aspects like liquidity, investment options, the different ways of valuing art, and price fluctuations need to be grasped. To make the task easier of buying and selling art, several online auction houses have emerged on the scene. They have simplified and democratized the process for new entrants to the market. The Web-based sales channels have opened up art to a wider user base, traversing physical and geographical constraints, bringing about a fundamental change.

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