Friday, July 5, 2013

An artist who represents the dynamic contemporary currents and tendency

Prajjwal Choudhury’s work is not only a visual delight but also a thought provoking experience. It makes for a sharp and subtle commentary. Summing up the crux of his art practice, he states that the idea is to bring out the dilemma of urban life by opting for a non-conventional language. Though he is not necessarily judgmental or critical, his displeasure over the turn of things is something that he does not hide.

His practice represents the dynamic contemporary currents and tendency that marks the thriving art scene of India, grabbing worldwide attention. Born in 1980, the young and talented artist from Kolkata did his B.V.A. (Bachelor of Visual Arts) from The Indian College of Arts & Draftsmenship, Rabindra Bharati University, followed by his M.V.A. from the Department of Printmaking, Faculty of Fine Arts, M.S. University, Baroda.

He has been devoting his creative power to an intense exploration of the developments and themes of tomorrow. The medium he has chosen to put across his point clearly underlines his unconventional practice that can defy the set notions and boundaries, to surprise the viewer. Its everyday matchboxes that he imprints with intriguing images of the works of several world-renowned artists, collated into a captivating collage. This exceptional mode of conveying his viewpoint exudes a realistic visual appeal, with a touch of wry humor, perplexing viewers. The idea is to make them pause and think on today’s undesirable pattern of recycling everything, including art.

Apparently, he is trying to convey that the works being showcased today have already been displayed in one form or the other, earlier and would again be there to see for us with some changes. His satirical approach and a sarcastic way of looking at the phenomenon through his peculiar medium is indeed unique and attention grabbing. For example, in ‘Who Will Be Next’, he collates the images by established artists acclaimed internationally - to suggest what you are seeing now will revisit you, albeit served in a different manner. The images are universally familiar, largely owing to their heavy dissemination in today’s mechanical age.

No comments:

Post a Comment