Thursday, July 7, 2011

iBiennale: the Venice Biennale’s official iPad & iPhone application

In the first two and a half weeks since the 54th International Art Exhibition of la Biennale di Venezia opened to the public, over 50,000 visitors visited the event, with a daily average of 3.037, out of which over 25% visitors are under 26.

As part of the art showcase, Meetings on Art opened on July 3rd. The initiative consists of a cycle of meeting and seminars with artists, curators, philosophers and scholars organized by la Biennale di Venezia chaired by Paolo Baratta, within the 54th International Art Exhibition ILLUMInazioni – ILLUMInations, curated by Bice Curiger.

Meanwhile, iBiennale, the official iPad and iPhone application of the Venice Biennale, created by LOG607 and Marsilio Editori, has been updated with new graphics and new functions to enhance its value and expand its navigation possibilities.

After having met with success during last year’s International Architecture Exhibition (15 000 download), the new 2011 version of the application, containing an enhanced catalog of the 54th International Art Exhibition directed by Bice Curiger, entitled ILLUMInations, can be downloaded from the iTunes Store.

With this application, users can read articles, view photos, videos and virtual rotations of the artwork, as well as access geo-referencing and conceptual maps of the exhibition. Users can interact with the content, the forms, the places and the experiences in an original and engaging way. iBiennale has become a real expressive and sensory notebook that not only displays the material, but also makes the material more dynamic and facilitates social exchange.

This application allows visitors to personalize their visit and their reading of the material and even lets users share their experience with the catalog through social networks. By incorporating the full catalog of the International Art Exhibition, iBiennale has become the digital hub for all of the Venice Biennale’s official content.

The 54th Exhibition will be open to the public in the Giardini and the Arsenale until Sunday November 27th, 2011.

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