The Royal Ontario Museum (ROM) is hosting the much awaited North American debut show of Bollywood Cinema Showcards. It revolves around Indian film art of more than three decades right from the 1950s to the mid-1980s. It’s an enchanting visual journey through the glorious history of Hindi movie poster advertising.
The show has been conceived by the Institute for Contemporary Culture (ICC) at the ROM premises in collaboration with the Hartwick Collection. The show is on view in the special exhibit gallery on the Museum’s Level 3 until October 2, 2011. It coincides with another major North American debut of IIFA (International Indian Film Academy) Awards in Toronto. The two events provide a significant historical context to new-age Bollywood Cinema.
The showcards also contribute to the celebration of 2011 in Canada as the Year of India, designated by a India-Canada bilateral treaty. The show embodies the quirky style of India’s cinematic culture with a dazzling display of rare, vintage images – colorful hand painted collages specially commissioned to advertise a newly released film, originally shown in display cases outside theatres.
The ROM invites visitors to experience the beauty and diversity of the South Asian sub-continent. The Sir Christopher Ondaatje South Asian Gallery is Canada's first and largest museum gallery devoted to this culture, with over 350 objects in nine thematically organized areas including religious objects and sculpture, decorative arts, arms and armour, miniature paintings and textiles spanning over 5,000 years.
The Institute for Contemporary Culture is the museum's window on contemporary societies around the globe. Playing a vital role within the historical museum, it looks to examine current socio-cultural and political issues throughout the modern world in thought-provoking exhibits of contemporary art, architecture & design presented in different galleries. In addition, several public events like lectures, debates, performances and film series further explore certain relevant themes that form part of ICC exhibitions.
A series of public events, lectures, and performances will accompany the Bollywood Cinema Showcards exhibition.