Tuesday, August 20, 2013

A treasure-trove of art on the Web

The online shopping major, Amazon, is focusing on highlighting a wide variety of Contemporary artists, Modern painters, Renaissance artists, Post-Modern artists among others for its Fine Art store.

Its focus is on highlighting a wide variety of Contemporary artists, Modern painters, Renaissance artists, Post-Modern artists among others. An accompanying note states: “A user find an artist that fits one’s style in the Fine Arts store. It features many types of artwork including: canvas prints, abstract paintings, oil paintings, drawings, photography, mixed media works, and collages to add to your home, art gallery, professional workspace or other. As we continue to grow our collections of artworks, the Fine Arts store is sure to have something for everybody whether you are an experienced collector or looking to find your first piece of art.”

Among the works up for grabs are ‘Sachiko’ by Andy Warhol, ‘Falaises by Claude Monet (Lithography)’, and a special selection of Clifford Ross photos from $200 a pop. Created in 1977, ‘Sachiko’ was a color screenprint printed by Rupert Jasen Smith, New York and Andy Warhol Enterprises, New York. This piece is hand-signed by Warhol in black ink on the reverse and also annotated 'To Rupert' in black ink on the reverse.

When customers shop on Amazon Art, they can narrow search results to meet their tastes by using filters such as subject, style, color, size, price and gallery, enabling them to find favorite artists and discover new ones. Peter Faricy, the V-P for Amazon Marketplace mentioned that the group was indeed excited to bring ‘one of the largest and the most comprehensive selections of fine art" picked direct from galleries.

He was quoted as saying: “We’re thrilled to bring the excitement and emotional connection of art to our customers, Amazon Art gives galleries a way to bring their passion and expertise about the artists they represent to our millions of customers.” If its marketplace model prove works, Amazon in the future, will be carrying some of the fine art pieces from its own inventory.

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