Frieze London is among the few art fairs globally to focus purely on contemporary art and also the living artists. The participating galleries bring the most talented artists' work currently. The focus of the fair is well evident in the Frieze Projects’ program. The critically acclaimed event presents a series of talks, film projects and artists’ commissions, many of which are performative or interactive, encouraging people to engage with art and their creators directly. Here are the key features of Frieze London:
- Frieze Foundation is a non-profit organization established the same year as the fair (2003). It oversees: Frieze Talks and Frieze Projects. Last year the Foundation introduced the Emdash Award which is annually presented to an international emerging artist. It administers Frieze Music, Frieze Education and Frieze Film. Around 500 galleries apply each year for the fair. Each year the application form is posted on the website in December, the application deadline is in February and the selection is made in April.
- There are three sections to Frieze London, The main gallery section, Focus and Frame. Focus is a section of Frieze London dedicated to galleries opened in or after 2001 showing a presentation of up to three gallery artists. Frame, a section of the fair introduced in 2009, is dedicated to solo artist presentations. Frame is open to galleries who have been in existence for less than six years and present a regular programme of exhibitions. In 2012 the Frame advisors are curators Rodrigo Moura and Tim Saltarelli.
- Frieze Education has previously worked with the Serpentine Galleryas well as Camden Art Centre. The program has been developed to introduce children and young people to contemporary art in an exciting and fun way. Frieze Talks are daily programs of keynote lectures, panel debates and discussions featuring leading art-world figures, philosophers, and critical theorists.
- The Sculpture Park at Frieze London is located in the beautiful surroundings of the English Garden. It is within a three-minute walk of the main fair site and exhibits new works by both established and emerging artists represented by Frieze London exhibitors. Frieze Projects is a program of artists’ commissions realised annually at Frieze London. In 2011 it was curated by Sarah McCrory and included seven specially commissioned projects as well as the Emdash Award.