Friday, October 26, 2012

An initiative to recognize the best artistic talent of India

Skoda Auto India has conceptualized a prestigious award to celebrate contemporary Indian art. The prestigious car brand runs a major initiative in form ‘The Skoda Prize’. It strives to highlight the work of established mid-career artists and give a channel to new voices. Backed by well-known jurors and a dedicated group of art advisors, it promises to be one of the most keenly awaited events in India’s annual arts calendar.

The company is looking to promote contemporary Indian art as part of its corporate social responsibility initiative. The award and the event are planned as an annual celebration that will honor am outstanding work of art in the country. In India, it’s probably a first of its kind idea the core of which is to recognize and honor young and talented artists.

Each individual artist is judged on the exhibits, or other comprehensive presentations of their work produced in the year preceding the award. The Skoda Prize Catalogue features top 20 shortlisted artists. All the names chosen stand for the new wave of talent in contemporary Indian art. They are among the country’s finest and most innovative artists, besides being well established with the support of major galleries in India and abroad.

The Skoda Prize aims to be the deserved recognition for quality in the world of art, endorsed by high priests of the art industry. It’s probably the largest on India’s visual arts scene to appreciate cutting-edge work that demonstrates vision, innovation, as well as an in-depth understanding of both material and form. The prestigious prize, as the website notes, tries to bring to public notice some of the exciting trends in contemporary Indian art.

The finalists’ artworks will be hosted as part of an exhibition after which the winner will be announced. Its shortlist for the year 2010-11 included Balasubramaniam Alwar, an artist from Bangalore, Mithu Sen from New Delhi and Kiran Subbaiah.

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