We checked in the previous post how ArtTactic employs analytical frameworks to generate relevant statistical data on art markets. In an interview with The Mint’s Anindita Ghose, Anders Petterson running the well-known research firm discussed a host of issues pertinent to art investment.
His opinions and viewpoints on the broader art markets are extremely insightful as they are based on relevant statistics generated through a combination of qualitative as well as quantitative research tools. ArtTactic not only closely follows sales & market figures for detailed quantitative data, but also surveys a set of art experts for the qualitative aspects every six months.
Explaining how the firm makes sure that the projected statistics are accurately interpreted, Mr. Petterson elaborated: “Statistics are prone to both unintentional and intentional misinterpretation. We hold seminars and talks to educate our clients in the UK. India, being still a young art market, it’s firstly vital to educate our clients about the way the art market works (itself). We do intend to extend our educational program to venues outside the UK.”
Statistical interpretation, according to him, is the second leg. The art experts' list comprise art dealers, curators, art historians, buyers, commercial & non-commercial enterprises - essentially, all those having a ‘stake’ in the market. ArtTactic has a sample of close to 90 art experts.
'We try to represent a cross-section of relevant sample of entities that move the art world', he adds. The precious piece of information serves as a solid base for prudent investment in art markets. ArtTactic does custom research for dealers, collectors, private banks, government agencies and art funds.
Art market statistics is in its infancy in India, so the firm doesn’t have bespoke clients here, as yet. The Indian art market – in spite of the meteoric rise and the subsequent sharp fall - has room for continued growth, he concludes.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment