The London-based art initiative arranges exhibitions, promotes talented artists, comes up with thematic art events on regular basis, and collaborates with corporations to build a cultural connection. Priyanka Sethi is the brain behind it. A keen follower of contemporary art trends, she has played a significant role in evolving themes and outlining ideas for art talks and seminars at AEI.
Indeed, her keen following of trends is reflected in her efforts to generate an interest in contemporary art and connect the broader art world with unknown markets, segments and people. Using her insight of contemporary art world, Priyanka Sethi has come up with a fine blend of speakers and panelists.
“Our underlying theme is to stimulate an interest and passion for art across the many boundaries. Art is to be experienced, we make this experience better!”
...this is how Heart on Art declares its genuine intent to work in the field of art. In their permanent collections, there are Agathe Sorel and Ya’akov Paintings, whereas there are Sanjeev Verma’s works in their rotating collection.
Summing up its spirit, the website features apt quotes from two legendary artists. The one by Leonardo Da Vinci reads, "Painting is poetry that is seen rather than felt, and poetry is painting that is felt rather than seen." The other by Salvador Dali interestingly mentions: “There are some days when I think I’m going to die from an overdose of satisfaction.”