Tuesday, June 12, 2012

Striving to raise art awareness quotient

Flow is an art initiative that works across the twin domains of education and culture. It looks to create exciting learning experiences for people of all ages. Flow was formed in 2006 of a passion to improve the engagement between cultural heritage, science and arts organisations and the public audiences that they serve.

Run by Bridget McKenzie, former Head of Learning at the British Library, and her colleague Mark Stevenson, all its work is based on the belief that ‘we are all lifelong learners, and that learning experiences must be rich and contextualized in order to be meaningful. For more about our method of creative and cultural learning.’

In 2010, Flow opened an office in Delhi to provide an array of interventions to ensure academic enrichment on basis of its Creative & Cultural Learning model. Though it has consulted internationally in countries like Russia and the US, the Delhi branch is its first ever international outpost.

Eliza Hilton, an educator and Katherine Rose, a museologist are the two directors of Flow Associates in India. When the two first visited museums and heritage sites in India a few years ago, they were surprised by what they saw or did not see - families in museums or even children. When they visited Ajanta-Ellora caves, the two were distressed by the fact that children were treating it as a place for picnic.

This is what Flow wants to set right. It goes by an educational philosophy in which learning interventions collate the capacities of individuals with a wider range of cultural resources like art, objects and the built environment. Its approach builds on a theory in which learning is very optimal. It strives to raise art awareness quotient through informal means.

The moderators look to evaluate how the various tools of art appreciation actually help children. Right now, Flow India is operating at the ground level, holding workshops for them. “By the time a workshop ends, the children develop the critical ability for recognizing colors and styles associated with an era or artist like Jackson Pollock or Amrita Sher-Gil,” Rose reveals.

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