Bajaj Capital, a renowned financial services firm, decided to venture into the domain of advisory services for art investment and building of art assets/ portfolio a few years ago. The company launched the Bajaj Capital Art House (BCAH).
It acts as an inclusive centre for professional, comprehensive and standardized services in visual art. The aim is to provide a balanced and well-diversified investment portfolio to the clients looking for a reliable investment asset class. Art is a good bet from this perspective owing to the aesthetic pleasure that it offers as well as its potential as a good investment avenue.
Elaborating about the various investment products the firm offers to its client, Bajaj Capital Vice Chairman and Managing Director, Rajiv D Bajaj, had been quoted as saying: “Art is an under penetrated asset class in the portfolio of investors including the high net worth individuals. Art would be our ‘seventh´ wonder as we already have advisory on mutual funds, life insurance, general insurance, fixed income, stock broking and Real Estate. Not only HNIs but other investors can also have the option to include the product in their portfolios.”
The idea behind launching art advisory services is to advice our clients on buying art pieces, which see a considerable rise in valuations over a period of time. Bajaj Capital Art House looks to facilitate the buying (and selling) of paintings for its clients through various established art galleries backed by its own capable art advisory to help them in the process. The art house celebrated its first anniversary in August 2009 with a comprehensive group exhibit, entitled ‘Beyond The Form’, comprising over forty works including paintings and sculptures by noted contemporary artists.
It acts as an inclusive centre for professional, comprehensive and standardized services in visual art. The aim is to provide a balanced and well-diversified investment portfolio to the clients looking for a reliable investment asset class. Art is a good bet from this perspective owing to the aesthetic pleasure that it offers as well as its potential as a good investment avenue.
Elaborating about the various investment products the firm offers to its client, Bajaj Capital Vice Chairman and Managing Director, Rajiv D Bajaj, had been quoted as saying: “Art is an under penetrated asset class in the portfolio of investors including the high net worth individuals. Art would be our ‘seventh´ wonder as we already have advisory on mutual funds, life insurance, general insurance, fixed income, stock broking and Real Estate. Not only HNIs but other investors can also have the option to include the product in their portfolios.”
The idea behind launching art advisory services is to advice our clients on buying art pieces, which see a considerable rise in valuations over a period of time. Bajaj Capital Art House looks to facilitate the buying (and selling) of paintings for its clients through various established art galleries backed by its own capable art advisory to help them in the process. The art house celebrated its first anniversary in August 2009 with a comprehensive group exhibit, entitled ‘Beyond The Form’, comprising over forty works including paintings and sculptures by noted contemporary artists.
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