Thursday, May 17, 2012

India fast becoming a market for high end art pieces from Europe

Growing disposable incomes, regular exposure to diverse art forms, increased Internet penetration and social interaction are fast opening up urban India to high-end British interior accessory-art such as Amanda Brisbane sculptures, Wedgewood cutlery, Moorcroft objects`d art etc.

As the European nations sink into recession, lifestyle art brands in the continent are eyeing India as a market to sell their high-end products even at cheaper prices in an apparent ‘reverse trend’ of pre-independence economy of India, when goods from the country were disposed in Europe for a pittance, revealed a leading home arts promoter from the UK, incidentally of Indian origin.

Buyers from Europe are in no position to acquire high end art and the countries need to look for emerging markets like India with a strong economy. Indians have rapidly become adventurous as the economy is growing. People now have more choices. Sunil Sethi, a designer objects` d arts/ sculptures collector points out that they have been bringing in haute objects` d art from the UK, and that they consider India as a major high-end art market.

According to him, exporting niche art objects is easier now since no conditions are imposed on sale in developing countries by the manufacturers and artists owing to the economic slowdown.

The founder of Interarts vigorously promotes many of the high end accessory art brands such as Wedgewood, Royal Doulton, Poole Pottery from UK, Svaja from Eastern Europe, Costaboda from Scandinavia, Rosenthal from Germany, Versace sculptures, Armani from Italy, Cyan Glass and Franz porcelain from Spain and Lladro from Spain.

The objects`d art showcased in the capital city of India included over 100 limited edition pieces from Europe and the US. The contemporary crystal, bronze, glass and porcelain sculptures were priced in the range between Rs.2,500- Rs.14 lakh. A section devoted to colored glass sculptures done by Amanda Brisbane, Richard Golding and Will Shakespeare from Britain was the centre of attraction at the display last month.

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