Monday, May 28, 2012

Can art viewing and buying extend beyond galleries?

The millennium city, popularly known as Gurgaon, is slowly but surely scoring over New Delhi when it comes to gauging the art market in the region – in and around the national capital, curators, gallerists and art connoisseurs who are involved with expositions in the NCR township.

A recent show at the Galaxy Hotel and Spa is a clear example of this trend. The works were ranged from Rs1.5- to Rs 5 lakh, and the show went off very well. A news report in The Economic Times quotes one of the participating artists Suchit Saini as saying, "Gurgaon is slightly more inclined towards art than New Delhi, if ten of my works get sold in a year now, not less than five of them will go to Gurgaon. This is a bit unexpected since the market here is relatively new as compared to the former.

According to her, while New Delhi even today seems to have a better purchasing power, Gurgaon tends to score over India’s capital city as a throbbing art market because there’s greater awareness there with a growing number or young corporate executives, exhibiting interest in buying art.

The show was organized courtesy TAD Arts that tries to build and expand a strong community of art lovers through public platforms for exhibitions. There are art lovers already visiting a few select galleries; and TAD is keen to create another venue like arty hotels where they can appreciate art so that it grows. Discussing their business and profit margins, Mr Mehta revealed that the margins were slightly lower than galleries as they were required to pay the rent of the exhibition spaces.

Galaxy Hotel’s general manager Pradipta Biswas mentioned that they had undertaken the show for collaborating with the world of art so as to encourage creative endeavors and provide a platform to artists and the focused buyer who can mingle with each other well as well as understand the art world mechanics. The ambience of the place is such that it draws keen buyers. The hotel is invigorated by a fresh lot of works every month displayed at the Lobby as well as other guest areas.

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