Wednesday, July 25, 2012

The ŠKODA Breakthrough Artist Award 2012

"We aim to build on the reputation that the award has established as a reliable benchmark of artistic quality, even while trying to attract more new voices through our Breakthrough Artist Award…"

The above statement by Girish Shahane advisor to the Skoda Prize for promoting excellence in Indian Contemporary Art sums up the whole idea – which is not only to honor emerging talent from India, but also take their works to a much larger audience, cutting across boundaries.

The ŠKODA Prize platform created in 2011 was later extended to create a category for artists right at the beginning of their promising careers. The Breakthrough Artist Award is aimed at recognizing young and talented artists of our country, who are under the age of 35.

The selection of artists for the ‘Breakthrough Artist Award’ is made on basis of their debut solo exhibits in India. It is supported by a renowned art publication, Art India. Through its fruitful association with the decade old magazine, the organizers of ŠKODA Prize support the development on critical, meaningful dialogue, as well as writing about Indian contemporary art.

Skoda Auto India has conceptualized a prestigious award to celebrate contemporary Indian art. Along with Seventy Event Management Group, the prestigious car brand has announced a new initiative, termed ‘The Skoda Prize’.

The award and the event are planned as an annual celebration that will honor am outstanding work of art in the country. In India, it’s probably a first of its kind idea the core of which is to recognize and honor young and talented artists. Each individual artist will be judged on the exhibits, or other comprehensive presentations of their work produced in the year preceding the award.

Last date to apply for the ‘Breakthrough Artist Award’ category is 30 October, 2012. Artists can submit their nominations for the prize by following the guidelines on the official website (www.theskodaprize.com) where the form is available to download.  The award carries a cash prize of Rs two lakh this year apart from a trophy.

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