Monday, November 12, 2012

Louise Blouin Media group launches India-centric venture

India’s art scene is vibrant as one can conclude after sensing the mood at the country’s financial and commercial capital Mumbai. It continues to attract collectors, investors, connoisseurs, auction houses and galleries.

Above is the observation made by writer Nithin Belle in The Khaleej Times news report, titled ‘The future bright for Art world’ (Mumbai Musing) on eve of an upcoming India Art Festival at the Bandra-Kurla Complex (November 28- December 2). It will host roughly 40 galleries and over 500 artists from 50 across international cities, expected to draw thousands of visitors. The article outlines the ambitious plans of Louise Blouin Media group to tap India’s potential as a fast-rising art hub. It notes:

India is emerging as a major player in the art world and the works of many contemporary artists are fetching record prices at auctions around the globe. Not surprisingly, one of the world’s top cultural media groups, Louise Blouin Media (LBM), has also drawn up ambitious plans to tap this market. Montreal-born Louise Blouin, chairman and CEO of the eponymous media house, recently launched the India edition of Artinfo. Says Louise: “India is a fabulous country and I have been travelling extensively. There is great culture and I am excited about covering the events here.”

In fact, impressed about the cultural knowledge and the expertise available in the country, LBM has decided to set up an operation in Bangalore, hiring about 200 to 300 writers, art history experts, critics and the like. She says the Bangalore office will be involved in product development and will not be an outsourcing unit. “It is a big investment for us and I am excited about it,” says Louise. “Our first goal is to get the communication going for free across India,” adds Louise. “And our next mission is to take Indian news and happenings in the art world to our international sites.”

The portal also has Blouin Art Sales Index, which includes an art price database, indices relating to 3,000 individual artists and over 4.6 million fine art and design records. Louise also plans to start an Arabic and English version of the portal focused on the Middle East market.

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