Friday, April 20, 2012

World's wealthiest companies and professionals love collecting art

Over last few decades, the world's wealthiest companies and banks have created art collections, which are the envy of many leading museums. Top companies around the world are sitting on immense artistic riches the public seldom get to see.

The JP Morgan Chase Art Collection, founded by David Rockefeller, has over 30,000 pieces, including works by Jean-Michel Basquiat, Cindy Sherman and Andy Warhol. In Britain, the banks RBS, HSBC and Barclays all have large caches of art — unlike BP PLC that despite drawing environmentalists’ protests accusing it of using art sponsorships to whitewash its oil-stained image, does not have a large corporate collection of its own.

From among Indian business families, an experienced advertising professional, philanthropist, international bridge player, communication & brand building expert, all rolled into one, Kiran Nadar also actively promotes Indian art and artists. Having shaped the NIIT brand, which grew out of businessman Shiv Nadar's vision along with Rajendra Pawar, she also serves as the Trustee of SSN Trust and Shiv Nadar Foundation.

The Kiran Nadar Museum of Art (KNMA), her brainchild, aims to function as a site of mellifluous confluence rather than just a compilation. It treasures a wide array of works, which highlight the vibrant visual trajectories of modern & contemporary art, especially in the post-Independence phase.

Kumar Mangalam Birla is also a known art aficionado. The business doyen believes that art is a matter of private choice. He is most emotional about his father, Aditya Birla's paintings – the 'reproductions' of various classics. Tina Ambani’s captivating collection - not limited to a particular genre or a school - spans modern & contemporary Indian art. The works document a vast array of themes like history, culture and lifestyle with meticulous attention to detail and spellbinding intricacy.

The connection between the world of art and business is indeed strong and a deep-rooted one…

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