An adviser for corporate art collections shares her experiences

Corporate houses and organizations gradually learn that picking works of art is a nuanced and complex process. Many groups compiling a collection buy them over time, as and when they afford it. There are art experts who create a master plan according to the tastes and budget. Sometimes the emphasis is on encouraging local artists, to induce goodwill.

Despite economic slowdown, more and more corporate buyers are keen to decorate their office space in interesting and innovative ways. They select not only paintings, but also sculptures and photography for their employees to appreciate. The idea is to create a lighter, enjoyable office environment and to project a favorable image. Some treat their art collection as a stress-relieving extension of their highly competitive corporate scenario and work life.

Art expert Jean Efron who works with several businesses keen to build their eclectic art portfolio mentions that she enjoys the challenge of devising a plan that will reflect what a particular client wants to convey through it. She has been fulfilling the responsibility as an art adviser to various corporations, developers, law firms, top trade associations and many other organizations for almost three and a half decades.

Much of her work originates from referrals. She is at times contacted by a C.E.O. or firm administrator, or a law firm managing partner with little or knowledge of art. A formal interview takes place. And if a group decides to go ahead with the plan, an art committee is formed to work with Ms Efron. According to her, each project is different and offers a new set of challenges as well as parameters, based on that particular client’s goals. But it’s a fascinating and self-learning process, all the same, she mentions.

The experienced art adviser points out that much exciting work nowadays involves merging technology and art. This is because more and more artists are employing computer-generated pop images, video, LED lighting and other technology. It’s definitely drawing attention of tech-savvy companies.