Joining its trademark hometown industry and placing its bets on the remarkable success of new initiative from video sharing and networking site YouTube to promote original content, the Los Angeles-based Museum of Contemporary Art has just announced a plan to launch an online video channel.
According to the authorities, the channel will be started in a couple of months from now, latest by July. It will feature museum-related news stories, features, talk-show programming, among other shows and information that will be purely art-focused.
The channel will be called MOCA TV, according to the media reports. It is probably the first ever solely devoted channel to contemporary art, that will be incorporated as part of YouTube’s plan, announced late last year, to take more aggressive steps onto the turf of network and cable TV by creating a host of channels. They will feature a wide variety of content from diverse domains and genres, including comedy, music, sports, and other kinds of entertainment.
A property of search engine giant Google, YouTube has already announced its programming partnerships struck with the likes of Thomson Reuters, wrestling producer WWE, and The Wall Street Journal, as well as the production houses of celebrities like Rainn Wilson, Shaquille O’Neal, and Madonna,.
Preliminary plans of the museum include a documentary-oriented show about street artists; an ‘MTV Cribs’-style show on artists’ studios; a weekly news roundup (the Art News Network); a new educational series (MOCA University); a show - described as a ‘post-reality & talk show’ to be hosted by Ryan Trecartin, the antic video artist; and an art comedy series.
Jeffrey Deitch, the museum’s director who serves as the channel’s executive, states, “Contemporary art serves the new international language that unifies leading creators across visual art, music, film, fashion and design. MOCA TV will act as the museum’s ultimate digital extension, aggregating, curating as well as generating artistic content for a new global audience engaged in visually oriented culture.”
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment