Friday, October 14, 2011

Pavilion of Art and Design (PAD) in London

The celebrated fair organisers’ duo of Patrick Perrin and Stéphane Custot return with PAD London 2011, describing it as the strongest ever edition of the event since its launch in the yera 2007.

Known for its suave sophistication, its eclecticism, and the consistent quality of its displays, the Pavilion of Art & Design (PAD) London is recognized today among the top modern art & design fairs not only in the UK but also internationally. A meticulous selection process has put together some of the best dealers in their respective fields.

The event boasts close to 60 renowned exhibitors from Europe, North America and Asia, to transform Berkeley Square into an elegant emporium of the most coveted artworks within the diverse genres of Modern Art, Design, Decorative Arts, Tribal Art and Photography from 1860 until today.

Moët Hennessy is sponsoring a major of Design or Decorative Arts piece donation to the Victoria & Albert (V & A) as part of the Moët Hennessy-PAD London Prize. The judging panel is chaired by the architect-designer Nigel Coates. It’s comprised of several prominent personalities in the domains of art, culture, fashion, communication and business like Jasper Conran, Tom Dixon, Allegra Hicks, Karla Otto and Bella Freud. Previous editions have witnessed the V&A acquire prestigious pieces from Carpenters Workshop Gallery (UK) and Friedman Benda (USA).

Discussions of PAD, launched by French art dealers Perrin and Custot, often mention its ‘gallic chic’ and ‘foreign flair’. The event invariably oozes international allure – from a roll call of leading exhibitors from across the US and Europe to the Ola!-glam visitors who gently trip through its Mayfair marquee.

David Collins, a Dublin-born designer-architect renowned for his luxury interiors & design, has been specially invited to dress the fair’s entrance area this year. The prestigious Pavilion of Art and Design (PAD) fair runs at Berkeley Square, London until October 16, 2011.

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