Thursday, October 27, 2011

The new Warhol app offers a glimpse of his life and art

One of the art world’s most charismatic figures, Andy Warhol has always enjoyed wide appeal among experts and masses. Underlining his appeal, a new app released for iPod Touch, iPads iPhones and Androids will offer users in-depth archival materials, excellent images, film and interesting video clips spanning his whole career.

The idea has been conceptualized and put together by Pittsburgh- based the Andy Warhol Museum with a mobile app platform provider, Toura. The new and comprehensive Warhol app will let mobile users see behind-the-scenes footage of the famous artist and his work like his ‘Mao’ (1972), ‘The Last Supper’ (1986) and ‘Self-Portrait’(1986).

A world-renowned US artist, filmmaker and author, Warhol is a leading figure in the Pop Art genre. His paintings and prints of movie stars, soup cans, the US Presidents and other American icons made him one of the most celebrated artists globally. Throwing light on his aura, art critic Robert Hughes had once written: '''Painting a soup can is not a radical act in itself. What was actually radical in Andy Warhol was that he adapted the very means of production of soup cans to the way he produced paintings, turning them out en masse - consumer art mimicking the process and also the look of consumer culture.''

A visitor to the Warhol Museum, when he or she stands in front of one of his paintings and then watches a video of the artist actually engrossed in finishing the canvas, will draw greater insights thanks to a curator. The museum experience will be enhanced after viewing related works and reading more in-depth information.

The app is so designed as to function both at the venue and on its own. It showcases extensive collection of Andy Warhol work in the museum. The site elaborates that it lets users examine artworks and related ephemera in the collection with detailed view of supporting text and audio- visual material. It features via six navigational categories an interesting behind-the-scenes glimpse at several of his works done by Warhol during his dramatic career.

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