Art bodies that promote Indian art and artists- III

In the three-part series, we have tried to present the noteworthy art bodies that promote contemporary Indian art. Here is the concluding part that focuses on two such ventures.

Art Mall:
The Jain family runs the Delhi-based institution. Its dynamic owner Naren Bhiku Ram Jain strives to take art to the masses at prices truly affordable price. The motive is to support young artists and help them connect with common art lovers. An art collector or investor can simply come here, and offer a budget as well as other parameters like genre etc, and will then get to see a wide variety of work.

Recounting the origin of this enterprising concept, he had stated in an interview with The India Today: “I had a prime ancestral property and 2 options—to convert it into an office or turn it into footfall proposition. Instead of selling artistry, I wanted to generate a full environment of art.”

Keen to branch out to other leading cities in India and abroad, the promoters also visualize a school of art and an art residency program as well.

Emami Chisel Art:

The Kolkata-based body is among the major private auction houses in eastern India. It is presently engaged in an artistic exchange with Sweden. Its director Vikram Bachhawat has been quoted as saying in The IANS news report:

"It began with an Indian fashion show, Contemporary India. Indian artists will show bit over 100 artworks across eight display spaces throughout Sweden, including museums and pavements in August. The gesture will be reciprocated when Swedish artists display their art in Kolkata in December."

Emami Chisel has established itself as an auction house that strives to deliver fair value to both artists and collectors. Its meticulous study is based on evaluation of aesthetic factors as well as market trends. Their rich collection comprises authenticated paintings, prints, sculptures and drawings.

This post concludes our three-part series on some of the prominent private contemporary art bodies, though there are many others committed to the cause. Do post your feedback and write about them to us.