The body given the responsibility for the Olympic Park legacy after the 2012 Games has set an ambitious target of around 1 million visitors, including art lovers, a year for the magnificent Anish Kapoor-designed structure.
The stupendous structure, which will tower over the Olympic Park, is expected to be one of the popular attractions in the city of London. Under the just released terms of the invitation to tender, companies will be asked to operate the arty attraction on a lease of around a decade. The Olympic Park Legacy Company is looking to appoint an operator by this June.
The 114m tall sculpture, an amazing piece of architecture towering the Olympic Park in London, is likely to cost £22.3m. Largely funded by ArcelorMittal, it’s going to be among the tallest and the most loved pieces of public art in the city once it’s complete. Even as organizers visualize the entire arena to become one of London's most famous landmarks thanks to Anish Kapoor designed structure, London Olympic tower has already sparked a feasibility debate. It has already sharply divided opinion regarding its upkeep.
The OPLC chief executive, Andrew Altman, believes the park could easily generate up annual revenue of £10m through ticket sales, private functions, retail, merchandise etc. A part of the profit will go back into its upkeep and staging events. Its supporters believe the park sure will become as iconic as the world-renowned Eiffel Tower. But critics claim it will spoil the vistas over the Park, as it towers over its neighboring structures.
Altman though thinks otherwise. He has been quoted as saying in the media: “It's a piece of engineering, which should become this great destination. If you glance across the City, you will have the London Eye and the BT Tower. Now you'll also have a lovely landmark in the east. You can go right to the top and get a fantastic view. It will mark the whole landscape."
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