Over the last decade or so, the realm of art has immensely expanded, with major events, festivals and exhibitions occurring around the world. Investors and collectors often find it not so viable and practicable to personally visit each venue and each program. For those not wanting to miss out yet, the Internet has emerged as a perfect alternative.
Tech-savvy art buyers seem more prepared than ever to spend big sums for acquiring art online. They are tempted by the thought of not having to rush through a sprawling art fair or personally visiting a gallery. Even those averse to buying without personally inspecting a work first, are joining a new wave of digital art ventures.
One clear advantage of digital offering is that it can draw new potential buyers. This is significant considering the fact that over half of Christie’s online bidders till just a couple of years ago had never registered for any of its auctions before. The trend is indeed significant, as Kelly Crow and Ellen Gamerman of The WSJ had noted in a news report last year: “The need to quickly and easily access art collectors around the globe has never been greater, as more and more powerful buyers emerge from countries in Asia, Russia and the Middle East.”
An innovative art project courtesy Google already lets viewers world over select leading museums (Alte Nationalgalerie, Germany; MoMA, USA; Museo Reina Sofia, Spain; Museum Kampa, Czech Republic; National Gallery, UK; Rijksmuseum, The Netherlands; Tate Britain, Uffizi Gallery, Italy, to name a few).
Art lovers can explore the works as well as create and share their customized collections. They can select an art collection, an artist or a work; visit the above institutions virtually; filter works of artby medium or make a search by keyword. They can create/share their selection of works in the 'My Galleries' section and also explore other users’ personal galleries.
While the online sojourn cannot be a substitute for the real or offline experience of these historic venues, there’s something noteworthy about grasping the coded secrets of top artists, up close on the Art Project.
Tech-savvy art buyers seem more prepared than ever to spend big sums for acquiring art online. They are tempted by the thought of not having to rush through a sprawling art fair or personally visiting a gallery. Even those averse to buying without personally inspecting a work first, are joining a new wave of digital art ventures.
One clear advantage of digital offering is that it can draw new potential buyers. This is significant considering the fact that over half of Christie’s online bidders till just a couple of years ago had never registered for any of its auctions before. The trend is indeed significant, as Kelly Crow and Ellen Gamerman of The WSJ had noted in a news report last year: “The need to quickly and easily access art collectors around the globe has never been greater, as more and more powerful buyers emerge from countries in Asia, Russia and the Middle East.”
An innovative art project courtesy Google already lets viewers world over select leading museums (Alte Nationalgalerie, Germany; MoMA, USA; Museo Reina Sofia, Spain; Museum Kampa, Czech Republic; National Gallery, UK; Rijksmuseum, The Netherlands; Tate Britain, Uffizi Gallery, Italy, to name a few).
Art lovers can explore the works as well as create and share their customized collections. They can select an art collection, an artist or a work; visit the above institutions virtually; filter works of artby medium or make a search by keyword. They can create/share their selection of works in the 'My Galleries' section and also explore other users’ personal galleries.
While the online sojourn cannot be a substitute for the real or offline experience of these historic venues, there’s something noteworthy about grasping the coded secrets of top artists, up close on the Art Project.
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