LM100: A non-conventional approach of curating eclectic experiences

LM100 is a community of creative experts and cultural innovators, conceptualized by Le Méridien. Curated by Jérôme Sans, its members are chosen from the vast fields of art, architecture, cuisine, design and fashion, described as the chain’s passion points. This group of mixed generations and interdisciplinary artistic fields will grow naturally in order to keep the dimension of dialogues, discoveries and creations.

Developing eclectic experiences

LM100 members work towards developing eclectic experiences for its hotels worldwide through offering their creativity for Le Méridien projects and interactive initiatives, or proposing other established or emerging talents that reflect the brand’s core values of Chic, Cultured discovery. They work collectively to define these values, and to transform Le Méridien hotels into creative hubs.

A non-traditional marketing approach

It’s also part of Le Méridien strategy of engaging in a non-traditional marketing, curated initiatives and experiences in the area of culture. The LM100 programme is not just a marketing initiative -- it involves creative individuals curating original experiences that show the established and the known from a different point of view. These talents will interact with each other, energizing the brand’s initiatives, and playing an active and a unique role for the brand.

They are more than individual talents - they are a group, a family: LM100. It’s a family of international creators that are reinventing The Paris-born chain of hotels with the vocabulary of their challenging experience, as it undertakes an arty brand transformation to draw the creative people to its fold, and establish a new identity for itself.

An immersive cultural experience

From the basement right to the atrium, the Le Meridien Delhi now offers stunning sensory experiences - be it in the visual effects or the soundscapes like its every other hotel across the world going through a similar transformation. The focus on part of the chain’s new owners Starwood Hotels and Resorts Worldwide is obviously to offer their elite guests an immersive and holistic cultural experience.