Thursday, September 15, 2011

Make art a part of your investment portfolio

There are many young professionals, who are gradually developing fondness for art. They now take keen interest in paintings and even new media works, especially those by young and upcoming artists. Even collegians are hunting for reasonably priced works. For some, it’s a passion, whereas for many, it’s an exciting investment idea.

Investing in art is largely about spotting the potential early in a budding artist. This is not difficult since information about individual artists and broader art market trends is now available online. The decision making may also be subjective since each collector, buyer, or researcher would tend to identify with a particular style of work and would fancy it even from the investment angle. Art appreciation is a separate subject altogether, albeit vital to investing in art.

If a certain artist is commanding a higher value compared to that in the past, it’s obviously because of genuine popularity and demand. This is owing to the limited supply situation for great works of art that tend to command a higher premium in price. Also, keep a close eye on acquisitions made by distinguished art buyers and collectors. It is imperative to buy from reputed galleries as they promote and nurture an artist’s career.

Know about payment options, return & exchange policies, consummating sales, documentation procedures, and how to ensure you get what you actually pay for. There is a basic difference between buying at traditional auctions and online auctions that you need to grasp. Learn about the procedural differences between offline galleries and online auction houses. Study their functioning so that you do not harbor any misconceptions about auctions. Learn online auction buying basics, so that you can buy the right work at the right price.

The financial advisors generally ask their clients to put around not more than 10 to 15 percent of their total portfolio in art. Ideally, approach experts when it comes to investing in art, they suggest.

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