Sunday, June 26, 2011

Art for a cause!

Cancer Patients Aid Association (CPAA) in association with Mumbai based Cymroza Art Gallery presents seventh edition of Annual Art Exhibition, entitled 'Colours of Life'.

This year’s rich collection of works includes several top Indian artists whose mastery over a wide array of styles and forms is evident. The works on offer incorporate utilizes various mediums, themes and the interpretations. The works are currently on view at Cymroza

Curator Piali Syam has carefully selected several pieces of outstanding quality in order to cater to a larger audience base, incorporating eclectic art buyers and common art lovers . The idea is to present a wide range of works that will suit all budgets and tastes.

The theme for this year's exhibition is ‘Art for life’. “The exhibition will allow art lovers to contribute to the cause as well as take home a masterpiece," the curator informs. Over time, the event has managed to establish a niche for itself in the city's art calendar. Art buyers as well as the artists keenly look forward to the show and the sale.

An introductory note to the event informs: “Every year over 14,000 children are affected by cancer in India. The diagnosis and treatment of childhood cancers takes time and money. Thanks to new developments in treatment, up to 70% of all childhood cancers are curable if treated in a timely manner. However, many families do not have access to effective treatment due to the high associated costs. The exhibition gives art lovers an opportunity to reach out to patients and help them conquer the disease."

Meanwhile, Mr. Y. K. Sapru (Founder Chairman and CEO, CPAA) has launched a ‘Children’s Education Fund’. The fund will support the education of childhood cancer patients, yet another step towards CPAA’s mission of ‘Total Management of Cancer’. Established in 1969, CPAA has a tradition of untiring service to needy cancer patients from all over India, and even neighboring countries.

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