Thursday, July 29, 2010

An event that blends art and charity

Adding to Mumbai’s packed social diary, renowned NGO Khushii now brings ‘Art Loot’, a unique kind of charity endeavor that showcasing a wide range of works by some of the most established names from the contemporary Indian art scene. The event gives art lovers the perfect opportunity to acquire some of the most exquisite artworks.

What they need to do is just to register and to submit their names into the ‘Art Loot’. There are total of 53 works of art on offer. Each of them is stunning and sure is a collector’s item. The ‘Loot’ comprises painted canvases, drawings, sculptures etc created by masters and leading contemporary artists like Paresh Maitey, Arpita Singh, Anupam Sud, Anju Dodiya, Jogen Chowdhury, George Martin, Nataraj Sharma, A Ramachandran and Chittrovanu Mazumdar and Atul Dodiya, to name a few. Khushii regularly arranges events that blend art and charity. ‘India on Canvas, 09’ in New Delhi is a case in point. Describing the event, the NGO website mentions: "

It started right here in New Delhi in 2006- the magic and the excitement, when Khushii introduced the concept of dual . General awareness towards the Arts has immensely grown over the past few years’ with people having a far deeper understanding and becoming collectors of art. Khushii takes the moral obligation to provide the second-generation artists, a platform like India on Canvas. There were unique customized pieces of art, which served two needs – that of charity and of beauty.”

As an initiative to increase its outreach, mobilize individuals and corporations, under one hub, Khushii, after nearly six years of its launch, started ‘World Action Forum’, thus initiating a movement to work together for India’s development. Funds raised from the ‘Art Loot’ will be utilized for various social causes that are supported by Khushii.

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